Wednesday, July 16, 2008

79% of Consumers Say Rising Prices Will Impact Their Travel Decisions

With the summer travel season kicking into high gear, Prospectiv polled consumers on how they prefer to conduct their travel planning and research. Prospectiv, a lead generation company, also polled consumers about rising prices and whether or not current economic conditions are influencing their travel plans this summer. Prospectiv's Consumer Preference Index (CPI) poll findings indicate the following:
*79% say rising prices (fuel, food, lodging, consumer goods) will affect travel planning decisions
*72% are seeking relief through online resources and say they use the Internet as their primary resource for researching travel information and special offers, followed by family and friends as a second resource (17 percent) and only 4 percent relying on travel agencies/agents
Regarding their preferences for receiving travel promotions information, Prospectiv's poll revealed the following:
*60% polled prefer to learn about travel offers through online resources they select or sign up for, including enewsletters, electronic vouchers/coupons and promotional Web sites
*38% expressed a preference for postal mail, and 2 percent chose the telephone

Source: Travel Industry Wire

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